FREDERICK Greenwood, editor of the Pall Mall Gazette, met in his club one day Lord Riddell, who died a few years ago, and in the course of conversation Riddell said to him,
'You know, I own a paper.'
'Oh, do you?' said Greenwood, 'what is it?'
'It's called the News of the World — I'll send you a copy,' replied Riddell
And in due course did so. Next time they met Riddell said,
'Well Greenwood, what do you think of my paper?
'I looked at it,' replied Greenwood, 'and then I put it in the waste-paper basket. And then I thought, "If I leave it there the cook may read it" — so I burned it!'
From J. W. Robertson Scott, The Story of the Pall Mall Gazette (1950), p. 417.